66: HCD Ideation: Prototyping Phase

Class 4 Readings in “Design Kit_The Course for Human-Centered Design.” Dropbox. Web. 14 Mar. 2016.

• Ideas:
  • answers to the How Might We … ? questions
  • have potential for success, innovative
• Concepts:
  • polished, concrete ideas
• Prototypes:
  • tangible ideas
  • rough, just accurate enough to get useful feedback
• Experience Maps:
  • Visual storyboard that describes beginning, middle and end of user experience of prototype

1. Generate Ideas:
   • Choose appropriate space – large enough to move in & post many ideas
   • Gather tools for displaying ideas
   • Recruit large diverse team
   • Keep pacing high energy – no more than 1 hr total, 15-20 min per question
   • Select facilitator
   • Introduce RULES:
     • Defer judgement
     • Encourage wild ideas
     • Build on other ideas
     • Stay on topic
     • One conversation at a time
     • Be visual.  Sketch ideas.
     • Go for quantity
   • Equip everyone to participate
   • Attend to each question, one at a time
2. Select Promising Ideas:
   • Cluster similar ideas
   • Everyone votes for Top 2.  Vote directly on top of ideas
   • Tally and discuss results.
   • Decide which ideas to develop.
3. Determine what to Prototype:
   • Break down beginning, middle and end of user experience
   • Create Experience Maps
   • Identify key questions
   • Create order of operations
     • Prioritize questions and prototypes used to investigate these
4. Make Prototypes:
   • Create rough 3D models of concepts
   • Use digital tools to build a mock-up
   • Role play user experience
   • Create diagram that maps out key processes and services
   • Create stories – newspaper articles, job descriptions that relate key features of concepts
   • Create fake advertisements that highlight key features, tweak to different audiences
5. Test & Get Feedback:
   • Consider setting – informal or close to actual setting?
   • Define what to test
   • Define feedback activities – ensure that these are best suited to things being tested
   • Invite honesty & openness – communicate that idea is rough and can change in response to feedback
   • Stay neutral – do not be defensive
   • Adapt on the fly – change as you go if possible
   • Provide multiple prototypes if possible
   • Find space and time to discuss initial impressions of feedback
   • Captures ideas & iterations – photo-journal key processes & prototypes
   • Share impressions – compare notes with team and document findings
6. Integrate feedback & Iterate:
   • Share findings on Post-Its
   • Cluster similar findings
   • Categorize findings by: concerns? pros? suggestions?
   • Evaluation relationship of findings to original intent of product
   • Prioritize feedback – which is most important? what to respond to?
   • Evolve prototypes – makes changes that eliminate barriers and respond to key suggestions
7. Repeat Steps above Iteratively

• HCD Ideation: Prototyping Steps applied to Solving Student Learning Design Challenge
  • Recruit a design team and select a problem that relates to student learning and complete the Inspiration phase
  • Recruit a design team that will help you identify document key insights that you gathered during the Ideation: Synthesis phase
  • Recruit a diverse larger brainstorming team.

• Scaffolding HCD Ideation: Prototyping Steps for Students
  • Experience HCD process prior to facilitating it to learn how to better scaffold it
  • Let students in design teams select a worthy design challenge (or assign one)
  • Guide them through a student friendly, time affective version of the Inspiration phase
  • Guide them through a student friendly, time affective version of the Ideation: synthesis phase
  • Develop visuals and assign readings that teach students how to go through key steps in a student friendly, time effective version of the Ideation: Prototyping phase.
  • Secure A LOT of Post-Its, secure materials for making 3D prototypes, or teach them how to use Post-It and CAD software.

• HCD Ideation: Prototyping Steps applied to solve student learning design challenge
  • Meet with brainstorming team in a space with lots of Post Its and wall space.
  • Generate ideas while following the brainstorming rules.  See above.
  • Select the most promising ideas. See above.
  • Investigate the user experience and decide what to prototype.  See above.
  • Create prototypes of various forms.  See above.
  • Test prototypes and get feedback.  See above.
  • Integrate feedback into revised prototypes and iterate See above.
  • Develop, test, and refine prototypes several times.  See above.
• Scaffolding HCD Ideation: Prototyping Steps for Students
  • Facilitate student design teams through a student friendly, time-effective version of the steps listed above

• HCD Ideation: Prototyping Steps applied to solving a student learning design challenge
  • After enough has been learned from prototyping, move on the Implementation phase.
• Scaffolding HCD Ideation: Prototypin Steps for Students
  • Let students reflect on how Inspiration: Prototyping Steps can be used to develop better insights to problems in other courses and in their own lives
  • Facilitate students through the Implementation phase

• 52: What the hack?
• 11: Human-Centered Design
• 12: HCD: inspiration phase
• 13; HCD: ideation: synthesis phase
• 67: HCD implementation phase
• 52: Amping up the authenticity